Now that Marvel has announced it will be skipping this year’s San Diego Comic-Con Hall H event — historically the venue where many future projects and actors are announced — it’s worth discussing just what the implications of this maneuver might be.
One interesting dynamic here is that DC Studios — Marvel’s biggest rival — will now have carte blanche for dominating the headlines for any announcements they make about their soon-to-be-rebooted cinematic franchise. In the past, DC has typically been overshadowed by Marvel in the media after such events. Since the DCEU has struggled significantly at the box office compared to the MCU, this would seemingly be a layup for the franchise, which is set to be retooled and renamed the DC Universe.
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