The modern days are here, and in a surprising turn of events, it seems like the imminent success of a project like Avatar: The Way of Water can be timed and measured using unorthodox methods. No, we’re not talking about reviews or the Rotten Tomatoes score but an even more obscure yet more reliable measuring system: fanfiction.
Create a piece of media, and fans will write stories about it: this is a tale as old as time. Fanfiction has been around since the primordial times of the entertainment fanatic system, leading fans of a particular series, movie, or character to write their own stories revolving around that theme. This new genre of literacy popularity can be traced back to the times of Tumblr supremacy, after which it gathered an even larger ground and audience through popular fanfic websites like Fanfiction.net, Wattpad, and more specifically, Archive of our Own. And that’s precisely the website we used to gather data for the possible box office drop that might be happening in the imminent future for the newest Avatar installment.
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