Smile is notable not only for being destined to be this year’s horror crowd-pleaser just in time for Halloween, but also for Paramount’s ingenious marketing campaign backing it. However, one marketing stunt was so subtle and dependent on word-of-mouth that writer-director Parker Finn was worried no one would even notice it.
A memorable series of stunts saw people wearing neon yellow shirts with the word “smile” written on them — as well as plain T-shirts with nothing written on them — as they stood in place in the background of publicly broadcasted events, such as at baseball games and in amongst the crowd in the background of news broadcasts, sporting a statue-like grin painted across their faces, as We Got This Covered previously reported. Check out some examples below.
from Movie News | Movie Reviews | Movie Trailers https://ift.tt/wNvPG4l
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