Friday, September 23, 2022

Movie exec. explains why ‘Don’t Worry Darling’ marketing has been a disaster

It’s no secret that Don’t Worry Darling has captured the world’s media attention, but will that translate to gold at the box office? The answer is maybe. There’s been a lot of drama surrounding everything but the movie itself, and now execs are speaking up about how all that attention has affected the film’s chances for success.

The folks over at Vulture did a deep dive on the movie and the fallout from the excitement at the Venice Film Festival, and boy is it something. One anonymous executive who spoke to the magazine said the movie’s opening weekend performance metrics have been “schizophrenic,” and another exec called it “all over the place.”



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