A lot of folks are still processing Microsoft’s industry-shattering move to acquire Activision Blizzard for a whopping $68.7 billion in a landmark deal, though many are also concerned that this might constitute a trend of consolidation that’ll tighten the control of bigger companies over the games industry. According to Xbox boss Phil Spencer, that’s hardly how the software company sees these matters.
It all started when both Sony and Microsoft started to acquire gaming studios to set the stage for competition in the ninth generation. Those deals generally boded well for the developers themselves, but when Microsoft surprised everyone by buying out Zenimax (parent company of Bethesda Softworks) for $7.5 billion, the green team sent a message to the market: No company is quite out of our reach.
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