In the past, much-anticipated horror movies have carefully orchestrated their marketing mechanisms in an attempt to completely skyrocket the project’s mainstream popularity. The media marketing team for It accomplished this task by placing ominous clowns on the street corners of notable cities back in 2017, and the strategy for Scream VI has followed a similar path by terrifying average civilians on the streets.
The marketing stunt revolves around the film’s crew having a variety of actors dressed as Ghostface pop up in scattered cities around the U.S. The aforementioned stunt, of course, is an absolute stroke of genius — especially when you consider the fact that the demonic clown sightings resulted in police being notified and videos of the clowns that went viral all across the internet. The move ultimately resulted in the 2017 horror feature grossing over $701 million, so it certainly comes as no surprise that Scream VI would want to recreate this enormous success.
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